EZ Shopping Corner

Gloria's Designs_Personalized Gifts_Toys_

Partnerships

Online Business Partnerships
What is a Partnership?

by Nicole Dean

Online Partnerships have been the secret behind many people's
success in the Internet marketing community over the past few years.

Miriam Webster defines a “partnership” as “the state of being a partner”.
And “partner” as “one who shares”.

Therefore, you could reasonably definite partnership as “The State of
Being One Who Shares” and I would like to add “so that all who share
benefit”.

Or in a simpler language: Any sharing of skills to complete a task where
both people benefit.

The term "partnership” is oftentimes viewed very loosely in Online
Business (as opposed to an Offline business partnership). I'm sure
you can understand why. In an online business, your start-up costs
can be as little as $20. Just purchase a domain and hosting and
you're off and running. Starting a business offline can easy cost
tens of thousands of dollars (if not much, much more). So, it's
clearly easier to jump into a partnership in an online business
than in an offline one.

A partnership can be the missing link in your online business.
 > If you're struggling at each and every step in your business,
partner with someone who has "been there and done that". As
long as you're bringing something to the table, too, the partnership
could easily be a win-win situation for both of you.

-- > If you stink at writing but are great at web design, then partner
with a writer. If you hate web design but are a great writer, then
partner with a geek!


-> If you're a busy business owner and you don't have the resources
to hire help, consider bringing in a skilled partner. You can split the
profits in whatever percentages you'd like. It doesn't have to be
50/50. Heck, it doesn't even have to be a full partnership. You can
set up an arrangement where the partner does certain tasks each
month for 10% of the profits paid monthly. We call that a partnership
in that you're both working together and you both benefit.

For instance, I have partnered with my friend, Kelly McCausey
on several large projects -- the projects had a lot of tasks to split.
We used our resources (our brains, our monetary assets, and our
technical assets) to get the job done.

Kelly is a wiz with audio. So, of course, she recorded all of
our audios.

I happen to enjoy writing. So, here I am, writing away!

Between the two of us, we can create websites and products
that we might not have been able to pull together by ourselves
(due to time constraints or skill sets). Each of us brings our own
expertise to the table and we keep each other motivated along
the way as we go. Not only does this increase our productivity,
but it makes work more FUN.

A partnership can be the boost your business needs. Just use
common sense as you proceed. Talk about every aspect of your
partnership in advance and get everything in writing (preferably
a contract). In any JV or partnership, split things fairly, but don’t
sweat it or keep tabs. It’s much like a marriage. If you keep a
calendar and write down how many times your husband takes
out the trash and compare it to how many times you do the dishes
… you’re just wasting your time and energy -- and no one wins.
Just assume it all comes out in the end and focus your time and
energy on the things that matter -- growing your business and
having fun doing it.

Nicole Dean welcomes you to visit Easy Partnerships
where you’ll learn how to team up with your peers to profit
-- and avoid the pitfalls along the way.

-----

 

 

Article Writing: Can it Help my Direct Sales Business?
by Easy Article Marketing

Question: How can I get long-term advertising for my Direct Sales
website without spending a fortune?
Signed, Direct Sales Mom

Dear Direct Sales Mom,
Very often, people in Direct Sales don’t realize they can benefit
from the same methods of internet marketing that other online
businesses use. Writing and submitting articles is one of those
methods of marketing that is extremely effective for Direct Sales
businesses.

If you’re unfamiliar with the way article marketing works, basically,
you write and give away helpful, informative articles. Why would
you work so hard and give away your information? Look at the
bottom of this article. There you’ll see my name and a brief bit
of information about what I do. I didn’t pay for that advertising.
It’s free.

So, how does it work? You write an article about a topic that
you are interested in – usually one that relates in some way to
your business. If you sell makeup, there’s no point in writing
about forest fires. So, show your expertise and share your love
of what you do in a brief article. Then you’ll want to find article
directories that will accept your article. You’ll submit your
articles to the directories, including your author bio and a link
to your website.

Website publishers, blog owners, and ezine publishers will
search the directories and find interesting articles to share
with their readers. When they use one of your articles, they’ll
include your author bio at the end with a clickable link to your
website. Voila. You just scored some free traffic.

As long as your company allows you to link to your website,
(and I realize that some don’t) – you can use article writing to
grow your customer list and your team.

If your company does not allow links to your website, you
may be able to set up a lead generation page to get people’s
information. Or you can send them to a newsletter sign up page
where you can get them on a list where you may talk more freely
about your products in your newsletter. Just be sure to check with
your company policies and procedures before investing too much
time and energy into writing articles.

Now get writing!

Nicole Dean doesn’t pay for advertising – ever. She uses Article
Marketing to get free advertising on websites and in newsletters
worldwide. You can use articles to get free traffic, too.
Visit http://www.EasyArticleMarketing.com
to find out how.

Article Source: www.ezshoppingcorner.com


Father's Day

In the United States, the first modern Father's Day celebration was held on July 5, 1908, in Fairmont, West Virginia. [1][2] It was first celebrated as a church service at Williams Memorial Methodist Episcopal Church South, now known as Central United Methodist Church. Grace Golden Clayton, who is believed to have suggested the service to the pastor, is believed to have been inspired to celebrate fathers after the deadly mine explosion in nearby Monongah the prior December. This explosion killed 361 men, many of them fathers and recent immigrants to the United States from Italy. Another possible inspiration for the service was Mother's Day, which was recently celebrated for the first time in Grafton, West Virginia, a town about 15 miles away.

Another driving force behind the establishment of the integration of Father's Day was Mrs. Sonora Smart Dodd, born in Creston, Washington. Her father, the Civil War veteran William Jackson Smart, as a single parent raised his six children in Spokane, Washington. She was inspired by Anna Jarvis's efforts to establish Mother's Day. Although she initially suggested June 5, the anniversary of her father's death, she did not provide the organizers with enough time to make arrangements, and the celebration was deferred to the third Sunday of June. The first June Father's Day was celebrated on June 19, 1910, in Spokane.

Unofficial support from such figures as William Jennings Bryan was immediate and widespread. President Woodrow Wilson was personally feted by his family in 1916. President Calvin Coolidge recommended it as a national holiday in 1924. In 1966, President Lyndon Johnson made Father's Day a holiday to be celebrated on the third Sunday of June. The holiday was not officially recognized until 1972, during the presidency of Richard Nixon.

 

 

 

 

The history of Mother's Day has a unique beginning, which has yielded a lovely holiday over time. Although it is celebrated worldwide, the festivities are held on different days of the year, depending on the holiday's origins in a particular country.Mother's Day in the United States was started in 1870 by Julia Ward Howe, who is also remembered for having written the "Battle Hymn of the Republic." A social activist who was unhappy with the result of the American Civil War, namely, multitudes of war dead, she wrote a Mother's Day Proclamation, which was a call for women to do their part to shape United States political policies and help to bring peace to the war-ravaged country. In the United States the holiday of Mother's Day was not officially practiced until 1908, when Anna Jarvis, daughter of Ann Jarvis of Civil War reconciliation fame, started working for a memorial day for women. She started the tradition of flowers at Mother's Day, especially carnations. White carnations were worn in remembrance of a mother who had died, while pink ones were donned to honor a living mother. After this the idea of Mother's Day caught on, and President Woodrow Wilson named it a national holiday in 1914. It has been celebrated annually ever since.Ancient cultures also celebrated several holidays based around the concept of a mother. The Greeks had a celebration in the honor of the mother of the gods, called Rhea, while the Romans held festivities honoring Cybele the mother goddess. Celtic cultures held a feast for the goddess Brigid in the spring of the year.In Britain, Mother's Day also had roots in the church. It is also known as "Mothering Sunday," and was celebrated three weeks before Easter. Scholars believe it refers to the practice of paying a visit to one's mother church every year, and in this way families were reunited for a holiday. Mother's Day can be celebrated on several different dates, depending on which country is holding the celebration. Many countries, including the U.S., Croatia, Taiwan, and Venezuela celebrate the holiday on the second Sunday in May, while it can range from any date or month from February all the way into December based on the geographical location.No matter where in the world you celebrate, be sure to offer your mother a lovely Mother's Day gift to show your love and appreciation. Thoughtful Mother's Day gifts include special items she enjoys, such as sweets, or other gift items such as luxury soaps and bubble baths that will be sure to delight her. Nothing says "I love you" like personalized Mother's Day gifts. She will be thrilled that you remembered her on her special day.

About the Author:Anne Harvester is a homemaker extraordinaire with years of experience creating spectacular events and gifts. See her favorite Gift baskets, Easter gift baskets, Mothers Day gifts.
Submitted at: Content-Articles.com - WebSite Content and Article DirectoryThis article may be reprinted in accordance with the Content-Articles.com Reprint Requirements

Visit http://www.youravon.com/gmcdonald for great Mother's Day gifts, order on line.

 
 
 
 
 
 
 
 
 
Hot Sheeter Article #1:
Using Events and Theme-Driven Marketing
 
By Yanik Silver
 
Since this is the start of a new profitable year together -
let's work on your marketing calendar for the whole year.
You see, nearly an event/holiday/celebration/milestone is
an excuse for a promotion. And if you're not doing that
you're missing the boat. So let's fix that...
 
First things first is I suggest getting a quick calendar
together of what kind of promotions you'd like to run
throughout the year. This doesn't need to be anything fancy
- but take a look at holidays and "milestone" events
throughout the year.
 
Here are just a few ideas:
 
Jan: New Year's - Ideas:
- "New Years - New You/New Start"
- "Get rid of Last year's inventory"
 
Feb: Valentine's Day - Ideas:
- "Give yourself the ____ you'll love"
- "We love you and want to do something special for you"
 
March: St. Patrick's Day - Idea:
- "Make Your Friends Green With Envy with ______"
- "Your lucky day"
 
April: April Fools Day - Idea:
- "These discounts are so low my accountant thought
this was an April's fools day joke"
 
May: Mother's Day  - Idea:
- "Mother always said you should _________"
 
April: Tax Day - Idea:
"I need your help to pay for my taxes" (Don't laugh this
was a true promotion my friend, Jeff Walker, used very
successfully!)
 
June: Father's Day/Graduation - Idea:
- "Graduate to a new _____"
 
July: 4th of July - Ideas:
- "Watch Fireworks explode when you ______"
- "Celebrate your independence from _________"
 
October: Halloween - Idea:
- "Give yourself a treat this month" (Side note: Halloween
is a HUGE holiday and one of the best ones to run a
promotion for.)
 
November: Election Day - Idea:
-"Elect a new _____"
 
November: Thanksgiving - Idea:
- "Thank you to our best customers"
 
Dec: Holidays - Idea:
- "Happy holidays - winter sale"
- "Ho ho ho - Can't beat the fat man so we're having a
sale"
 
But even better than these regular holidays are creating
"anytime" promotions. As Dan Kennedy says the #1 sin in
marketing is being boring. Online it's harder than ever to
try and breakthrough the clutter.
 
And one way to do this is to take an event and really make
it fun and entertaining for your customers/prospects.
 
The "Any-Reason-Is-Good-Reason-For-a-Sale" Sale
 
Using reason-why copy (like I just mentioned) is the
perfect way to create an event for yourself anytime things
are slow, you've hit a milestone in your business (or
personal life) or because you need to get rid of inventory,
etc. There are tons of ways of doing this that I've seen
successfully applied.
 
A couple off the top of my head are:
 
"Scratch & Dent" sale...
"Fire/Flood sale"...
"Need to pay my taxes sales"...
"Birthday or Anniversary sale"...
"My server crashed" sale...
"It's raining out"...
(I'm serious there's a local Taco place I love
that will send out an email anytime it rains, since
their foot traffic goes down, offering free chips and
queso. Smart!)
"Boss is away sale", etc. etc...
 
I've very successfully done a "scratch and dent" sale just
like Robert Collier mentioned in his "Robert Collier Letter
Book" - but then last year I decided to do something a
little different since others were going a 'scratch &
dent' sale too. It was the "Save Yanik's Marriage Sale"
with the whole premise being Missy, my wife, was really
annoyed at me for the basement being so overloaded with
boxes. Truthfully, she WAS really mad and made a big stink
about it - but I embellished the story a bit.
 
After that sale did its job Missy really got into the
excitement of clearing out the basement and she suggested
another sale for our Wedding anniversary (Sept 16th). This
one only did about ¼ of the results from the previous one
but it was money created out of thin air. I think it was
just too soon for another sale so closely on the heels of
the previous one. The scratch & dent sale is a pretty
simple model to use and if you incorporate a real reason
why it'll work today just like it did 50+ years ago for
Robert Collier (and before that).
 
Another sale I've had a lot of success with is a milestone
type sale.
 
I just did one when my first child, Zak, being born. That
promotion nearly tripled my expectations for what it would
bring in (it made $4.60+ for every visitor who came). And
more importantly people connected with me as a real person
- you should have seen the dozens and dozens of
congratulations notes. It was really cool.
 
There are a couple big points I really want to make sure
you get from this:
 
#1 - Make your marketing fun and have people wonder what is
this guy/gal up to next? Fact is, most of your prospects
and customers probably lead fairly normal and mundane
lives. If you can give them something to get excited about
or even live a little bit through what you do - you'll have
'hooked' them in.
 
#2 - This is critical! Don't make your theme or "fun" idea
take away from the sales message. Big advertisers do this
all the time and waste all their money. They try to use
humor or something clever in their advertising but have no
salesmanship. The fun or theme aspect of your promotion
cannot stand on its own without the fundamentals of direct
response (i.e. compelling offer, deadline, headlines,
benefits, etc). Bottom line - don't confuse this with being
cute or clever and not actually selling. There is a big,
BIG difference.
 
#3 - "Reason Why" copy works perfectly for most of the
events or themes you create. As you know most retailers
will use some sort of event (i.e. Presidents Day) for a
sale. Well that's a pretty weak reason why but most people
will accept just about any excuse for a special deal.
However, when you combine it with real meaningful reason
why copy it works even better even if the reason is a bit
contrived. Telling people the reason why you are doing
something is one of the most powerful influencers of human
behavior.
 
I hope this gives you some ammo to start thinking up your
own promotions for the year and breaking out of the 'ho-
hum' mold of other marketers.
 
Copyright Yanik Silver
 
--
Note: If you'd like to reprint this article you have
permission to do so as long as the copyright information
and the resource box below remains with the article
 
--
 
Resource box:
 
======================================================
Just 33-years old, Yanik Silver is recognized as the
leading expert on creating automatic, moneymaking web
sites...and he still doesn't know how to put up his own
website.
 
He is the author, co-author or publisher of several best-
selling online marketing books and tools, which can be
-------------------------------------------------
 
 

 

 

 

Article from The Paramus Post

Food for the sole

   
The natural reaction to the mention of chocolate pedicures?

What a waste of good chocolate.

So I make an appointment, fully expecting a treatment I'd rather eat than wear on my feet.

Chocolate pedicures, it turns out, are one of several signature services on the menu at L.A. Styles Salon and Day Spa in Dunlap, Ill.

There's also the chocolate layered facial, a chocolate scrub that includes a 30-minute massage and the slimming (so they say) chocolate mousse body wrap.

In the champagne facial, the beautifying properties of grapes and champagne oil are supposed to help fade age spots. During the stone therapy massage, a masseuse rubs hot stones on your back. Several of the women who work here swear by the margarita manicure.

"Anything with lime is really exfoliating," explains Lisa Abraham, the L.A. of L.A. Styles. Not to mention the foliating properties of the real margarita that comes with each manicure.

L.A. Styles was merely a hair salon when Abraham opened it 12 years ago. Now Abraham, a busy mother of five, oversees 30 stylists, all of them cross-trained to do hair and spa treatments, plus a reflexologist and a skin-care specialist.

Abraham branched off into the signature spa services five years ago. "We wanted something people would know us by," she says.

That's why they call them "signature" services, as opposed to, say, edible services.

"Can I get you a glass of wine?" Meagan Witter asks as I settle into a high, creamy leather pedicure chair.

Witter has just given a whirlwind tour of L.A. Styles:

The coloring room, where special steam processors color hair in half the time; the toilet stall-sized sauna; the makeup room where they can air-brush eye shadow, blush and foundation right on your face; softly lit massage rooms; the bridal lounge, where the bridal party can lounge and eat during a half-day or day of beauty treatments; the manicure room; and, finally, the pedicure room, where four matching cream-colored leather chairs line brick-red walls.

REALM OF THE PEDICURE QUEEN

They call Witter the pedicure queen here. A good pedicure is supposed to last two months. At most, a woman (or a man) might get 10 or 12 pedicures a year. She does 300 a year, more than the rest of the salon combined.

While my feet soak in a bubbling bath of chocolate-flavored mineral salts, she tells me a little about her personal history.

At 20, she's been a licensed cosmetologist for 2 1/2 years. She graduated from Peoria (Ill.) School District 150's defunct cosmetology co-op program, which was based at Trewyn Middle School on Peoria's far south side. She came to L.A. Styles as a receptionist and worked her way up to stylist before she became known as the pedicure queen.

She's as cheery removing old polish as she is pouring chocolate-smelling mineral salts in the foot bath.

"I never planned on being the pedicure queen," she says.

"But I think it's pretty cool to be almost 21 and already have my licensing. My parents weren't so sure about me going to Trewyn and all, but I've known this was what I wanted since my first Barbie doll."

GOOD ENOUGH TO EAT?

All through the process, Witter tells me how rejuvenating each chocolate-smelling beauty product is.

"You're going to want to eat your own feet," another pedicurist, Marti Couri, chimes.

Witter rubs my feet and calves with a grainy chocolate-based scrub, which is supposed to slough dead skin cells away.

"Wait until you feel how soft your legs are after just this one step," she says.

Witter rinses the scrub off, then prepares the chocolate mousse mask while my feet soak.

She paints the warm chocolate batter up and down by legs and feet with a real paintbrush, explaining how it tightens the skin. She also tells me about the time she got a little of the mask on her hand and inadvertently licked it off.

How'd it taste?

"Not good."

Once my legs are slathered in the not-for-tasting chocolate mousse mask, she turns the lights down to a warm glow and leaves me to relax while the mask works.

After about 15 minutes, my feet look like dried mud. Witter rinses the "mud" off, then starts to massage my legs and feet with chocolate butter creme. Regular pedicures include a massage, but the chocolate pedicure massage lasts longer.

The total chocolate pedicure experience lasts about 90 minutes.

"We'll probably serve hot cocoa with it in the winter," Witter adds.

And for the fall, Abraham plans to introduce cranberry and pumpkin signature services.

What? No roast turkey.